Upcoming Practice Mastery Series Webinars
View LIVE or get the recording- available for 90 days!
Join Us: Wednesday, October 7, 10 am PT/11 am MT/12 pm CT/1 pm ET
Build Your Community, Expand Your Reach: Using Substack to Grow Your Perinatal Business
Join Christine Staricka for an honest, practical conversation about how perinatal professionals can use Substack to grow an engaged community, share their expertise, and create sustainable visibility beyond social media algorithms. Drawing from her own experience building Evolve Lactation through writing, podcasting, and community connection, Christine will walk attendees through how Substack can become a powerful hub for blogs, newsletters, podcasts, audience growth, and relationship-based marketing.
In this one-hour session, attendees will learn how to use Substack strategically to nurture trust, strengthen their voice, and create consistent touchpoints with families and professionals alike — without feeling chained to social media 24/7. Whether you are just starting or looking to deepen your online presence, this session will leave you with actionable ideas to help your business grow in a way that feels authentic, sustainable, and aligned with your mission.
Recording available for 90 days if you cannot attend live!
Do your systems feel all over the place in your business? Are you always looking for ways to be more efficient and save time and money?
Then this is the webinar for you! Stacy Eaton of Eaton Education is a MASTER at systems and efficiency. She has helped MANY of our colleagues in the perinatal field navigate their processes and systems.
In this talk we discuss how to be Flexible Over Flawless: A Bird's-Eye Blueprint for Systems That Grow With You.
You will:
Identify the three traps that keep practices stuck — the "rabbit hole," not having a clear plan, and the confidence gap — and recognize them in their own setup.
See their practice from above using the Branch Blueprint's 9-branch map, understanding how the pieces connect before diving into any one fix.
Apply the "one branch at a time" method to make intentional changes without the overwhelm — or the fear of breaking everything else.
Reframe success as confidence-to-adapt rather than a perfect, polished system — and leave with one branch chosen to work on next.
And you will leave with the Branch Blueprint Workbook!
Recording available for 90 days if you cannot attend live!
Can't make it live? The recordings have you covered.
Past sessions are available for individual purchase so you can learn on your schedule. Build your library of business knowledge over time and revisit sessions as your practice grows. This access to available for 90 days from purchase.
Each month we bring in a nationally recognized expert to tackle one of the practical business challenges facing perinatal professionals today — from billing and contracts to building a referral network, diversifying your practice, and beyond.
Live sessions, expert insight, and practical takeaways you can use immediately.
Past Events
Business of Breastfeeding is excited to bring Melissa Cole, IBCLC, clinical herbalist and business owner to share her thoughts and experience on how perinatal professionals can transform their expertise into meaningful educational resources that support both families and sustainable business growth.
In this vodcast , we’ll explore how Melissa created value beyond the consult room through books and digital education, including the realities of writing, marketing, pricing, audience building, and creating resources that continue helping families long after the visit ends.
Because as birth workers and lactation professionals, our knowledge is valuable, and learning how to share it in scalable ways can help us expand our impact without completely exhausting ourselves in the process.
Recording available for 90 days if you cannot attend live!
When: Tuesday, September 29
Time: 10am PT/11pm MT/12pm CT/1pm ET
Where: Live on Zoom (once registered the link to join will come 1-day before the event to your inbox)
Perinatal Professionals spend their careers helping others prepare, feel supported, and move through overwhelming experiences with greater confidence and clarity. But many doulas, lactation professionals, and childbirth educators are trying to build their businesses without knowing how to navigate and offer themselves that same level of care and support as a business owner.
This 1-hour webinar explores how to organize your business around your real strengths, values, and capacity so you can reduce overwhelm and create sustainable growth. Participants will learn practical strategies for simplifying ideas, developing realistic systems, making decisions with more confidence, and building a “circle of care” within their business through collaboration, education, and support.
Using the same compassionate lens we encourage professionals to use with their clients, this session helps attendees rethink how they care for themselves and their business while creating a clearer path forward for their work and impact.
Participants will leave feeling more grounded, capable, and equipped to grow their business in a way that is both sustainable and deeply aligned with who they are.
“The Business of Breastfeeding events are the perfect mix of practical help and genuine community.”- Melissa
“After the Pivot Forum, I left with clear next steps, renewed confidence, and connections that keep lifting me up!”- Jesse