Build Your Community, Expand Your Reach: Using Substack to Grow Your Perinatal Business

Recording available for 90 days if you cannot attend live!

Join Christine Staricka for an honest, practical conversation about how perinatal professionals can use Substack to grow an engaged community, share their expertise, and create sustainable visibility beyond social media algorithms. Drawing from her own experience building Evolve Lactation through writing, podcasting, and community connection, Christine will walk attendees through how Substack can become a powerful hub for blogs, newsletters, podcasts, audience growth, and relationship-based marketing.

In this one-hour session, attendees will learn how to use Substack strategically to nurture trust, strengthen their voice, and create consistent touchpoints with families and professionals alike — without feeling chained to social media 24/7. Whether you are just starting or looking to deepen your online presence, this session will leave you with actionable ideas to help your business grow in a way that feels authentic, sustainable, and aligned with your mission.

Perinatal Professionals spend their careers helping others prepare, feel supported, and move through overwhelming experiences with greater confidence and clarity. But many doulas, lactation professionals, and childbirth educators are trying to build their businesses without knowing how to navigate and offer themselves that same level of care and support as a business owner.

Recording available for 90 days if you cannot attend live.

This 1-hour webinar explores how to organize your business around your real strengths, values, and capacity so you can reduce overwhelm and create sustainable growth. Participants will learn practical strategies for simplifying ideas, developing realistic systems, making decisions with more confidence, and building a “circle of care” within their business through collaboration, education, and support.

Using the same compassionate lens we encourage professionals to use with their clients, this session helps attendees rethink how they care for themselves and their business while creating a clearer path forward for their work and impact.

Participants will leave feeling more grounded, capable, and equipped to grow their business in a way that is both sustainable and deeply aligned with who they are.